One sided communication can work but has its problems. Group communication can be effective, when there is a specific purpose to the communication, a proper means of communication, and content of the communication suitable to the target audience, and a proper communicator who can drive the initiative and process.Įffective group communication is very important in modern world as well as modern business. And larger groups looked can be of sizes 100 to 200 in size. Small group communications can be looked at as groups of size 3 to 20. Group communication can further be looked from an marketing perspective as communicating to a group of people or target customers in order to market a product. Group communication is a mode of communication in groups of people, in an organization, between employers and employees, and employees in teams/groups or people in general to discuss a topic or communicate a message.
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